Selected Work

Products, designed end‑to‑end.

Each started as a real problem and a blank canvas. I owned the whole arc — research, strategy, UX/UI and the build. Two are real products I built and run — one of them live in the App Store with paying customers; the other two are end-to-end concepts. Every case study walks through the thinking, not just the screens.

Live · Paid
Meashrim in Click admin system on iPhone
Meashrim in Click event dashboard on iPhone
Real product · in the market

Meashrim in Click

RSVP, seating and gifting in one system for couples — I characterized, built and launched it on my own, and real customers pay a subscription to use it.

486Registered users
5.0★App Store rating
PayingSubscribers
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Case study
Woofio onboarding screen on iPhone
Woofio pet profile screen on iPhone
Concept · projected impact

All-in-One Dog Care Platform

From vet tracking to dog-walker booking — one platform families can trust, replacing the handful of apps dog owners juggle today.

85%Fewer missed vet visits
4+Apps replaced
6 wksEnd-to-end
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Case study MessAge omnichannel analytics dashboard
Concept · projected impact

AI Messaging for Solo Professionals

An AI platform that answers leads across WhatsApp, Instagram and email — turning missed messages into booked work.

73%Faster lead response
30%Leads lost today
12User interviews
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Real product MyPlanner wedding planning dashboard
Real product · built and run by me

Smart Wedding Planning Platform

AI-powered event management — budget tracking, suppliers and cashback in one place, replacing the ₪8,000+ human planner.

₪8K+Planner cost replaced
73%Couples over budget
12User interviews
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