Oron Turgeman
Product Manager · Project Manager · Product Designer
Summary
Product Manager and Project Manager with 6+ years leading cross-functional projects in advertising and digital, now building and shipping digital products end-to-end. Advertising project leadership is the same discipline as tech product management — briefs, requirements, stakeholders, budgets, deadlines and measurable results — applied to products instead of campaigns.
Two products live in the market, including an iOS SaaS app with paying subscribers, 486 registered users and a 5.0-star App Store rating — owned solo from market research and product characterization (PRD) through UX/UI, delivery, launch and paid go-to-market.
Core Competencies
Product Management — Product Discovery · Product Requirements (PRD) · Product Characterization · Roadmap Planning · Backlog & Prioritization · MVP Definition · Product Lifecycle · KPIs & Success Metrics · Product Strategy
Project Management — End-to-End Delivery · Cross-Functional Leadership · Stakeholder Management · Scope & Timeline Management · Budget Management · Vendor Management · Risk & Dependency Tracking · Agile Ways of Working
Research & Strategy — Market Research · Competitive Analysis · Pricing Strategy · User Research & Interviews · Personas & User Journeys · Business Requirements Analysis · Go-to-Market Strategy
UX / Product Design — User Flows · Information Architecture · Wireframing · Prototyping · High-Fidelity UI · Design Systems · Usability Testing · Accessibility · Mobile (iOS) & Web
Experience
- Meashrim in Click (iOS SaaS, event RSVP & seating): built and launched a live product with 486 registered users, paying subscribers and a 5.0-star App Store rating.
- Owned the full product lifecycle solo: market research, competitive and pricing analysis, product characterization (PRD), UX/UI, delivery, App Store release and post-launch iteration.
- Ran market and competitor research across incumbent RSVP vendors — average price per record, bundled offerings and gaps — and used it to set a penetration-pricing and single-system positioning strategy.
- Characterized the hardest flow in the product, seating arrangement, from real user constraints rather than screens first — turning a manual, error-prone process into a guided digital one.
- Took the product to market with a paid acquisition campaign and iterated the roadmap on real paying-user feedback and usage data.
- MyPlanner (second live product): a wedding planning system consolidating suppliers, budget and cashback tracking into one place — requirements defined, feature set prioritized, system shipped and in real use.
- Lead digital and marketing projects end-to-end — research and strategy through execution and performance review.
- Manage cross-functional teams across development, design, media and creative, coordinating scope, dependencies and delivery dates.
- Write project briefs that translate business needs into precise requirements — the same artifact as a product spec, for campaigns.
- Own multimillion-shekel budgets with vendor management and ongoing performance monitoring against targets.
- Plan and deliver corporate events, sales days and conferences — full logistics, scheduling and stakeholder management.
- Led cross-channel projects from concept development to launch across retail, digital and in-store.
- Drove digital transformation initiatives as part of the marketing strategy.
- Built annual plans and steered campaigns from planning to launch, tracking results against goals.
- Worked with international suppliers and strategic partners on brand integration and joint launches.
- Planned and managed product launches, corporate events and branding initiatives.
Selected Products & Case Studies
Education
Tools & Technologies
Design — Figma · Sketch · UX Pilot · Design Systems · Prototyping
Product & Delivery — Miro · Product Specs & PRDs · User Flows · Roadmaps · Analytics & Performance Tracking
Build & AI — Claude Code · Lovable · Google Stitch AI · No-code / Low-code · Automation