Plan Any Event Without a Planner
An AI-powered event management system that replaces the €8,000–€25,000 professional planner with smart budget tracking, supplier coordination, and timeline automation—so anyone can plan like a pro.
An AI-powered event management system that replaces the €8,000–€25,000 professional planner with smart budget tracking, supplier coordination, and timeline automation—so anyone can plan like a pro.
Planning an event—a wedding, bar mitzvah, or corporate gathering—is one of the most stressful experiences in people's lives. With 15+ suppliers to coordinate, 150+ decisions to make, and budgets that spiral out of control, most people are drowning in WhatsApp groups, scattered spreadsheets, and forgotten deadlines.
The alternative? Hiring a professional event planner costs ₪8,000–₪25,000. That's why 78% of people plan events without professional help—not because they don't need it, but because they can't afford it. MyPlanner fills that gap: AI-powered guidance at a fraction of the cost.
MyPlanner is an AI-powered event management platform that handles the complexity so planners can focus on the celebration. From an initial questionnaire to the final payment, every step is guided, organized, and optimized by intelligent automation.
I interviewed 18 people who planned events in the past year—weddings, bar mitzvahs, corporate events, and birthday parties—to uncover the core frustrations driving event planning failure.
Key insights from 18 interviews, clustered into four themes that shaped every design decision.
After mapping frustrations and clustering insights from interviews with Israeli couples, a clear pattern emerged. Despite different budgets, venues, and guest counts, every couple described the same underlying struggle. At this stage, I needed to sharpen everything into a single design challenge — the Problem Statement.
Couples planning weddings in Israel face fragmented tools, hidden costs from suppliers, budget overruns, and stress from managing everything manually across spreadsheets, WhatsApp groups, and vendor calls. They need a unified system that tracks every shekel, centralizes supplier communication, and provides smart guidance — replacing the ₪8,000–₪25,000 wedding planner with an affordable AI-powered alternative.
Building on the problem statement, I translated the core challenge into a testable assumption — the Hypothesis Statement — that could guide design decisions and later be validated with users.
we build an all-in-one wedding planning platform that centralizes budget tracking, supplier management, and task coordination with AI-powered recommendations and real-time cashback tracking
couples will feel confident and in control throughout the planning process, reduce budget overruns by up to 40%, and enjoy the journey instead of dreading each decision — all without hiring an expensive professional planner
To truly understand where the pain lives, I mapped out a typical week for a couple planning their wedding in Israel — from the excitement of getting engaged to the exhausting reality of juggling suppliers, payments, and an ever-growing to-do list.
The couple starts excited but quickly drowns in fragmented tools — a shared Google Sheet for budget, WhatsApp groups with each supplier, Pinterest boards for inspiration, and a notebook of scribbled phone numbers. Every payment requires manual tracking, every vendor quote lives in a different chat thread, and by month three they're arguing about money they can't account for. The ₪8,000+ professional planner feels like the only escape, but most can't afford it.
A single app where every budget line item, supplier conversation, payment receipt, and milestone lives in one place. AI recommends suppliers based on budget and style, alerts when spending exceeds category benchmarks, and breaks the overwhelming 250-task checklist into a manageable daily plan. Cashback rewards turn smart decisions into real savings.
From research insights, I framed the core design challenges as "How Might We" questions:
With six clear pain points and a validated cost gap, I designed each screen to directly address a specific frustration—replacing scattered tools, expensive planners, and manual tracking with one intelligent system. Every screen was crafted to reduce planning anxiety and build confidence.
Before designing screens, I mapped the ideal user flow and journey — ensuring every step feels intuitive and every emotion is accounted for.
| Opens the app for the first time | Sets up their event & budget | Browses supplier marketplace | Books vendors & tracks payments | Monitors progress & cashback | |
|---|---|---|---|---|---|
| Action | Noa and Amit open MyPlanner after getting engaged | Enter event details, set total budget, and let AI allocate across categories | Search for photographers, caterers, DJs — filter by price, rating, location | Book suppliers, sign contracts digitally, and schedule installment payments | Track spending vs. budget, see cashback balance grow, review AI suggestions |
| Feeling | Overwhelmed — where do we even start? | Cautiously hopeful — the numbers feel real now | Curious but indecisive — so many options | Relieved — everything is tracked automatically | Confident and in control — enjoying the process |
| Opportunities | Warm onboarding, guided event setup, calming UI | Market benchmarks, AI allocation, visual budget breakdown | Side-by-side comparison, verified reviews, "couples like you booked" nudges | Digital contracts, auto payment reminders, receipt photo capture | Progress celebration, cashback milestones, proactive AI alerts |
The home screen answers the three questions every planner has: how's my budget, what's coming up, and which suppliers need attention. A single glance replaces the 47-tab chaos that users described in research.
The #1 pain point: 73% of planners exceed their budget. This dashboard uses a three-state model—spent, committed (deposits), and remaining—to prevent the false sense of security that causes overspending.
62% of planners reported at least one major supplier miscommunication. This screen centralizes all vendor relationships—from first contact to final payment—into a single source of truth.
With 20–30 separate payments across 15+ vendors, 41% of planners lose track of who they owe and when. This tracker brings all financial obligations into one color-coded view.