ORON. | Meashrim in Click — Live Product Case Study

The problem — and the whole purpose

For a couple, everything is scattered across suppliers

Planning a wedding, a couple juggles a different supplier for every piece — RSVP calls, seating, gifting — plus their own WhatsApp groups and spreadsheets. Nothing talks to anything else.

The entire purpose of Meashrim in Click: bring every piece into one simple, clear system — so the couple stays in control of their own event.

Scattered — a supplier for everything

One supplier for RSVP calls, another for seating, another for gifts
Guest replies lost across WhatsApp groups and spreadsheets
Seating rebuilt by hand every time someone answers
No single, live view of where the event actually stands

One house — Meashrim in Click

RSVP, seating and gifting in one system
One shareable link — guests confirm in a single tap
Live dashboard: confirmed, undecided, not-coming, no-reply
Seating and billable-guest counts update automatically

Market research

What the market survey revealed

I surveyed seven RSVP providers across 2024. Rather than reprint the table, here's what it actually told me — and where the opening was.

~₪1.8

Average price per guest record for RSVP collection (range ₪0.9–2.32).

₪1,500–2,300

Seating sold separately, as a human service — per event.

Per-message

Everyone bills per record / per blast, event by event.

What the market includes

RSVP collection only — rounds of WhatsApp messages and phone calls, SMS reminders and a thank-you. Some add credit-card gifting. Seating is a separate, pricey human service, and it's all billed by the guest record.

What we give — one house

Arrival approvals (אישורי הגעה) — RSVP collection & live tracking
Seating (סידורי הושבה) — built in, not a separate service
Credit-card gifting (מתנות באשראי)
All self-serve, one subscription, one place

Go-to-market pricing

I launched with a deliberately low entry (penetration) price — set below the per-record market — to pull customers away from the incumbents and build a base fast, then grow value from there.

What competitors don't have — that we do

Built-in seating (theirs is a separate ₪1,500–2,300 service)
One product bundling RSVP + seating + gifting

A flat subscription instead of per-message billing
Self-serve control — live dashboard, auto-seating, no middleman

How I approached it

A strategist's cross-view, not a pretty screen

I read the market, characterized the product, defined what to build for the user — then connected the three by solving the real problem. That's product & project management, end to end.

Coming from advertising and project management, I didn't start from a UI — I started from the business and the behavior: who the host is, what decision they're stuck on, and the one thing the product has to nail.

Characterization → product

What I specced and shipped

The spec turned into a focused product with a clear job: give the host total control of arrivals, seating and money — in one place.

Real-time RSVP dashboard

Confirmed, undecided, not-coming and no-reply — with a live “how far along are we” progress ring.

Automatic seating

Seating and billable-guest counts recalculate as replies come in — no more manual spreadsheet rebuilds.

Suppliers & payments

Track vendors and payment status alongside the guest list, so the budget and the event stay in sync.

Multi-event admin

A back-office that manages events, users, suppliers and subscriptions — the system behind the product.

Smart reminders

Timed nudges — upload the guest list 30 days out, organize seating a week before — so nothing slips.

One-tap approval link

A shareable link lets guests confirm without installing anything — the lowest-friction path to a reply.

Deep-dive: the seating system, fully characterized

One feature, specced end-to-end before a single screen was designed — a sample of the characterization work behind the product.

Create tables by type (round / square / knights) with seats per table
Live table list with fill status — full, partial, empty — edit & duplicate
Guest panel grouped by RSVP status: coming, undecided, not-coming, no-reply
Search by name or phone; assign by tap or drag

One-tap auto-seating by family into shared tables by availability
Two-way sync between a seat and each guest's “table number” field
Day-of “arrived” check-in per guest
PDF / Excel export, plus a venue-sketch upload so we plan seating without bugging the client

The product, live

Real screens from the shipped app

Not mockups — these are screens from the product that's in the App Store today.

Event dashboard

The host's home base — arrivals at a glance, event details, and a live response progress ring.

Admin system

The back-office running events, guest tools and billable-guest calculations across the whole user base.

Reminders & settings

Account switching and the timed reminders that keep hosts on track before the event.

On the desktop

The web console — where the event is run

Beyond the app, hosts and our team manage everything from a full web console: the live dashboard, guest list and seating board. (Guest details are blurred here for privacy.)

Meashrim in Click web dashboard with RSVP stats

Event dashboard

Live RSVP breakdown — 96 confirmed, 17 not coming, 214 pending — a response-rate ring, event details, and a shareable general RSVP link.

Guest management

327 invited, 145 arriving — status, party size, family grouping and per-guest actions, with search, filters, Excel export and bulk tools.

Seating board

Drag guests onto tables — or auto-seat by family — beside the live guest list, table filters and a hall-sketch upload. The seating spec, shipped.

See it in action

A walkthrough of the live product

A short demo of Meashrim in Click — the real, shipped app in use.

0 to 100, solo

How it actually got shipped

1

Characterize

Framed the market and the host's real job. Defined the product, the core flows and what had to be nailed — before any UI.

2

Design

Turned the spec into the full UX/UI — the guest flow, the host dashboard, seating and the admin system.

3

Build with AI

Built the real, working iOS app and web admin using AI tooling — shipping software, not just prototypes.

4

Launch to the App Store

Took it through review and released it publicly — now live at version 1.1 with a 5.0★ rating.

5

Paid acquisition

Ran a paid marketing campaign to bring in real users — leaning on my advertising background to do it efficiently.

6

Monetize & iterate

Introduced a paid subscription, and kept improving the product on feedback from real, paying customers.

This one is real

Not projected — actual traction

My other case studies are concepts. This one isn't: 486 people registered, a 5.0★ App Store rating, and customers paying a subscription — characterized, built, launched and monetized by one person.

486

Registered users

5.0 ★

App Store rating

Paying

Subscription customers

Reflection

What it proves

Building Meashrim in Click end-to-end is how I know product from the inside — not slides, but a thing real people rely on and pay for. It's the clearest evidence of the “0 to 100”.

What's next: deepen retention with sharper reminders and richer seating tools, and expand from weddings to other event types on the same core.