Making Pet Care a Family Effort
Woofio is an all-in-one dog care platform that helps busy families share pet responsibilities—from health tracking and vet visits to dog walking, food orders, and daily routines.
Woofio is an all-in-one dog care platform that helps busy families share pet responsibilities—from health tracking and vet visits to dog walking, food orders, and daily routines.
Our survey of dog owners revealed a clear pattern: 80% are families with children juggling work, kids, and dog care simultaneously. The burden rarely spreads evenly—40% handle pet care alone, another 40% share with a partner, and 20% rely on external help like dog walkers.
Health tracking is fragmented: 60% rely solely on their vet for health records, while others use calendars or plain memory. When emergencies hit—and 60% of owners have faced one—there's no quick way to access medical history or find the nearest vet.
Existing pet apps focus on one thing only (food delivery OR vet services OR walking). 60% said they'd switch to a new app if it addressed all their pain points in one place.
80%
Families with children needing structured care
60%
Rely on vet only for health tracking
60%
Faced a pet emergency unprepared
40%
Handle all pet care alone
The solution: a single platform that turns dog care from a solo burden into a shared family responsibility—integrating health management, scheduling, services, and food delivery in one place.
Key insights from the dog owners survey, grouped into four thematic clusters that shaped every design decision.
The survey revealed five equally critical challenges, each reported by 20% of respondents as their primary frustration:
After mapping frustrations and clustering insights from dog owners, a clear pattern emerged. Despite different lifestyles and breeds, every owner shared the same underlying struggle. I sharpened everything into a single design challenge — the Problem Statement.
Dog owners struggle to find reliable, trustworthy pet care when they're busy or traveling. They worry about their pet's safety, can't verify caretaker quality, and juggle fragmented tools for health, walking, and grooming — leading to constant stress and missed care needs.
Building on the problem statement, I translated the core challenge into a testable assumption — the Hypothesis Statement — that could guide design decisions and later be validated with users.
we build a unified platform that lets dog owners find verified walkers and sitters, track their pet's health in one place, and coordinate care across the whole family
we can reduce the anxiety of leaving their dog with strangers, eliminate forgotten vet visits and medications, and make pet care feel effortless even on the busiest days
To truly understand where the pain lives, I mapped out a typical day for a busy dog owner — from the morning rush to the guilt-filled evening when they realize they forgot to schedule a walk.
The owner wakes up early to walk the dog before work, but the morning is chaotic — kids need breakfast, the dog needs feeding, and there's no time for a proper walk. They spend their commute scrolling through neighborhood groups trying to find a last-minute walker. At work, they worry constantly: Did the walker show up? Is the dog okay? By evening, they're exhausted, guilty, and scrambling to squeeze in vet research between dinner and bedtime.
A single app where the family coordinates all pet care. Verified walkers are bookable in seconds, the dog's health records are always up to date, and live GPS tracking provides peace of mind during walks. Smart reminders handle vaccinations and medications, and the whole family can see who's responsible for what — turning pet care from a solo burden into a shared joy.
From our research insights, I framed the core design challenges as "How Might We" questions across three key themes:
Before designing screens, I mapped the ideal user flow and journey — ensuring every step feels intuitive and every emotion is accounted for.
| Opens the app for the first time | Sets up dog profile | Browses nearby walkers | Books first walk | Tracks and reviews | |
|---|---|---|---|---|---|
| Action | Dana opens Woofio for the first time after a friend's recommendation | Adds her dog's details — breed, age, medical needs, personality | Browses verified walkers nearby, reads reviews and checks availability | Books a 30-minute walk for tomorrow morning with a top-rated walker | Watches the live GPS route, receives photos, and leaves a review afterward |
| Feeling | Cautiously hopeful — will this actually work? | Relieved — feels like the app understands her dog | Hesitant — can I trust these people with my dog? | Excited — this was so easy | Confident and relaxed — finally peace of mind |
| Opportunities | Warm onboarding with friendly illustrations, clear value proposition | Smart breed detection, auto-fill vet records, personality quiz | Verified badges, video intros, instant booking, and match suggestions | Confirmation flow with walker intro message, walk prep checklist | Auto walk reports, photo gallery, rating prompts, rebooking shortcut |
Each screen maps directly to a pain point from our research. The app was designed around 13 screens (from splash to grooming), and the five below represent the core value proposition—health tracking, shared family care, trusted services, smart scheduling, and integrated shopping.
A complete medical hub replacing the scattered notes and vet-only records that 60% of owners rely on. Vet info, live metrics, medical services, and nearby clinics—all in one screen.
Hi-Fi Wireframe
Final Design
The heart of Woofio: a shared family dashboard where every member—Bono, Tali, Ido, Keren, Ella—sees the dog's details, updates, and reminders, so no one person carries the full load.
Hi-Fi Wireframe
Final Design
For the 20% who rely on external help and everyone who travels—find, compare, and book certified dog walkers filtered by price, rating, distance, and availability.
Hi-Fi Wireframe
Final Design
An AI-powered daily planner that organizes walks, meals, and activities for every pet in the family—addressing the rigid schedule frustration reported by owners.
Hi-Fi Wireframe
Final Design